In praise of America’s most ‘boring’ state

Advice

There’s a scene in Mad Men, the TV series about 1960s New York City ad men in which senior exec Lane is offered a trip to one of the most fashionable resort in America at the time: The Greenbrier in West Virginia. Younger viewers would be forgiven for wondering how anything in West Virginia was ever fashionable. Outside of perhaps the Dakotas or Kansas, there’s no state less heralded (and more derided) than the mountain-bound Appalachian region of West Virginia. Indeed, a ranking this week labelled it the least “fun” of America’s 50.  

Poor, rural, isolated, and famous for coal miners and banjo-picking hillbillies, West Virginia may not be for urban sophisticates, but its traditions, unspoilt…

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