Having A Memorial Day Picnic? Treat Yourself (And All Your Friends) To A $750 Lobster Roll

Food & Drink

It’s not hard to find a lobster roll in New England – whether your preference is the hot-buttered type favored in Connecticut or the cold-with-mayo that is a classic in Maine. Here in Massachusetts, we lean toward the mayo version, but perhaps not with the fierce loyalty of a Mainer.

That’s about 80 lobsters worth of meat!

Lobstah on a Roll

What is hard to find is a good lobster roll. Even harder to find? One that will feed 40 people. At Lobstah On A Roll, which specializes in supersized ones, you can get one with a few days advance notice– and a cool $750.

“It’s actually a pretty good deal,” insists Joe Marcus, one of the owners of the spot, which has locations in Salem, Mass., and Boston. And he may be right –I can’t think of anyplace else where you can feed folks massive amounts of lobster for $19 a head or so. Drop that on your Memorial Day Picnic or your next tailgate or polo match and people will never forget it. Five feet of roll takes about 80 lobsters — that’s a whole lot of boiling and shucking. The lobster is served on a locally baked Challah roll – we can’t reveal the name of the baker, because after news leaked out, she got in trouble with her Rabbi, lobster being most definitely not Kosher. Marcus says the Challah, which is sweetened with honey, elevates the lobster roll experience, matching nicely with the saltiness of the meat, which changes with the water temperature.

A more manageable three-footer.

Lobstah on a Roll

For less ambitious appetites, Lobstah On A Roll has rolls starting at a fairly standard 4.5 ounces, packing on more and more meat until you get to the Triple – at three feet long, it’s the biggest one you can get without special ordering. They don’t skimp on quality either – I’ve been touring around north of Boston, checking out lobster rolls lately, and I can tell you that a surprising number of places within a stone’s throw of the water use either frozen lobster meat or vacuum-packed. Lobstah On A Roll cooks all the lobster on site daily, then saves the shells to make lobster bisque. Each roll dressed made to order, with a choice of mayo, hot butter, or nothing at all. They just want people to be happy.

That looks about right for lunch.

Lobstah On A Roll

Marcus says word has traveled quickly in the 18 months since he opened his Boston spot, noting that people literally take a cab straight from Logan to consume their rolls. “We have suitcases all over the place, every day,” he says.

For now, traveling to Massachusetts is the only way to get one, but Marcus and his partners have designs on opening outposts along the Eastern Seaboard. I can’t say where — nor will he name-drop his many celebrity fans- but lobsters are coming.

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